Top Digital Marketing trends in 2022

     Hello there!! Every year, there is a great deal of discussion about digital marketing trends and marketing innovation. By 2022, digital marketing will have tremendous potential. This blog will teach you some digital marketing trends for 2022 that will be very useful to both marketing firms and beginners just starting out in digital marketing.

  We live in an era of constant change as marketers, and we must adapt accurately and thoroughly. New online marketing strategies and trends will always emerge, but the question is whether you are considering and adapting to those changes...!!


I'll talk about some trends that will take off by 2.5 per cent



        Are you people ready to know those stunning trends. Tight up your seat belts and let's get started

8 Digital Marketing Trends 2022


Pay-Per-Click 

Pay-per-click (PPC)  is an internet advertising model for driving traffic to websites in which an advertiser pays a publisher (typically the creator of a website or network of websites) when the ad is clicked. PPC display ads, also known as banner ads, are displayed on websites that have agreed to show ads and have relevant links. They are usually not pay-per-click ads, but rather charge a fee per thousand impressions (CPM). Pay-per-click advertising is also being used by social media platforms such as Facebook, Instagram, LinkedIn, Reddit, Pinterest, and Twitter. The amount advertisers pay is largely determined by the publisher and is typically influenced by two major factors: the ad's quality and the advertiser's maximum bid per click measured.



            When it comes to pay per click advertising we would probably think about Google Adsense but not google ads are the only ppc network there are advertising networks out there. Basically when it comes to deciding where to invest in advertising depends on several factors such as Platform user base, Volume for Ad Serving, Creative Opportunities, and Advertiser Budget.

Some Advertising Platforms other than Google Ads are Microsoft Advertising, Amazon Advertising..etc


Mobile Optimization

Mobile optimization is the process of modifying your website's content so that visitors using mobile devices have an experience that is tailored to their device.

Optimized content conveniently flows between desktop and mobile devices to provide an enhanced user experience. Smart phones have small screens, and their users are frequently on the move. They could be commuting by train or bus, or they could be in a coffee shop or a store. Customers today spend an increasing amount of time on mobile exploring various types of content. According to Google, mobile searches now outnumber desktop searches. As according their research results, smartphones and tablets accounted for 57% of all internet usage. Email Monday discovered that between 15% and 70% of emails

     Mobile devices account for 70% of all paid search characterizations. I strongly recommend you to build the best mobile-friendly SEO website possible. Remember that the more mobile-friendly your sites are, the more customers you can reach.


AI & Automation

       


Artificial intelligence (AI) can optimise long-tail keyword phrases, which rule-based automation cannot. Deep learning can provide you with a solution for this. Why am I mentioning AI in this blog...? Some people may understand why, but newcomers to digital marketing trends may be flummoxed. Don't worry, I'll explain why I've included AI. AI has a repercussions on all domains, not just digital marketing. AI is present in everything we use in the digital world (from recommendations to Speech recognition).


        Let us see some of the AI & Automation used for the above-mentioned problem we can use A/B ad testing, Automated and smart bidding strategies for keywords, Ad performance based on quality score including ad relevance and CTR estimates, and Bid recommendations to achieve maximum traffic.

        AI does a great job analyzing data and efficiency, supporting how automation works to manage ppc accounts. Many ppc advertisers benefit from AI and automation to improve strategies to optimize better performance such as CTR, Bids, and Targeting.



Video Ads

          According to a survey more than 665 Billion households own smart TVs and more people stay at home due to the pandemic. By this they will definitely go for Entertainment purposes, in this list, YouTube will be the No.1 guy in that no doubt.



            The main idea behind this is to create video advertising content to promote our brands in the internet via video ads. This is able to display advertising campaigns on different platforms


Voice Assistants

          Voice assistants are now available in cars, residential devices, smartphones, and a diversity of apps, in addition to smart speakers. Text - Examples Chatbots, or intelligent virtual assistants, are text-based assistants. Voice:- Voice Assistants are the label given to these types of assistants. Time is saved by automating repetitive tasks. Using an audio personal assistant to automate processes frees up human time and resources. It can also perform these mundane things efficiently and without error, which often leads to an increase in customer satisfaction.




        Include an ad group that focuses on conversational keywords like long-tailed keywords and question-oriented keywords. Try to have a responsive chatbot on your website which makes the website something high-fi and more convenient to the users.


 Shorter Video-Ads

            Video ads are becoming growingly popular on the internet. Six seconds is all it takes to create a positive impression on your customers. "25 percent of adults say they'll stop watching a video after only 10 seconds." If you are presenting a ppc video advertisement, make sure to stick to short video ads to interact your converting audiences.


Focus less on sound

                What do you prefer as a customer what do you prefer a video on mute by default and captions or through an embarrassing moment with a video ad playing full blast? You know around 66% of people hate video ads with sound. On top of ensuring your video ads  start you should keep in mind that they produce with not much audio


Advertise on Video games

            As the pandemic increases the teenagers were completely immersed in online games. When they were playing the games surely they need to expose to the in-display ad more frequently. Consider the variety of ad formats available throughout the behavior of gamers. The types of ad which was shown in between the games are mentioned here, Interstitial ads ( During the Game Breaks ), Reward Ads (Win Currency for mobile app consumption ), Banner Ads ( Traditional banner shown in games )


Takeaways

        Consumers will become more demanding, so it is great method to alternative plan advertising strategies, experiments, and measures as well as ensure that they work. It is extremely crucial in Digital Marketing to be aware of future trends so that you can prepare for them anyway and maintain a competitive edge. As a marketing company, you should begin to evolve and find ways to meet your customers' growing demands. So brace yourself and your company for future surprises. Focus on keeping these trends in mind...!!! audiences